Measuring the Effectiveness of an Infographic
Infographics are an increasingly popular way to share information in a visually appealing and easily digestible format. But how do you measure the effectiveness of an infographic? Pageviews, social shares, reposts, backlinks, and more are all part of measuring the success of an infographic. Here are five key areas a company should focus on after they’ve released an infographic.
Dedicated Landing Page for Analytics
Creating a dedicated landing page for your infographic is essential for tracking its success. This page should include the infographic, a brief description, and any other relevant information. You can then use Google Analytics to track pageviews, time spent on the page, and other metrics. This will give you an idea of how many people are viewing your infographic and how engaged they are with it.
Track the Value of Backlinks
Backlinks are an important part of SEO and can help your infographic reach a wider audience. Track the number of backlinks you get from other websites and the quality of those links. This will give you an idea of how much your infographic is being shared and how valuable it is to other websites.
Social Share Counters
Social media is a great way to spread the word about your infographic. Use social share counters to track how many times your infographic has been shared on different platforms. This will give you an idea of how popular your infographic is and how many people are seeing it.
Reverse Image Search
Reverse image search is a great way to track how many times your infographic has been reposted or shared without attribution. This will give you an idea of how much your infographic is being shared and how much it is being used without your permission.
Conclusion
Measuring the effectiveness of an infographic is an important part of gauging its success. By tracking pageviews, backlinks, social shares, and reposts, you can get an idea of how well your infographic is performing. This will help you make adjustments and ensure your infographic is reaching its intended audience.
