Repetition and rhythm are two of the most important elements of design. Repetition is the use of the same elements, such as colors, shapes, and textures, throughout a space. It creates a sense of continuity and unity, making the space…

Royal FloraHolland is the world’s largest flower market. The company is a cooperative of flower auction houses located in Aalsmeer, Naaldwijk, Rijnsburg, Venlo, Bleiswijk and Eelde. Royal FloraHolland is owned by its members, who are mostly Dutch flower growers. The…

Flowers are one of the most beautiful and diverse creations of nature. They come in a variety of shapes, sizes, and colors, and they can be found in almost every corner of the world. But did you know that flowers…

Harmony in design is the principle of creating a sense of unity between different elements in a design. It is achieved by using elements that are visually related, such as colors, shapes, textures, and even white space. When these elements…

Filler flowers are an essential component of floral design. They are used to fill in the spaces between the larger, mass flowers in an arrangement. Filler flowers are usually small sprays of flowers that provide a delicate and subtle contrast…

Balance is an important concept in design, as it is the visual representation of stability and harmony. Balance is achieved when the visual weight of the elements in a design are evenly distributed. Balance can be achieved in a variety…

The Principles of Design are a set of guidelines used by graphic designers and other visual artists to create aesthetically pleasing and functional designs. These principles are used to create a visual hierarchy, or a structure that organizes the elements…

Flemish style is a style of art that originated in Flanders and northern France during the 15th century. It is characterized by its sharply delineated forms, naturalistic proportions, clear, usually cool colors, and the use of perspective. The Flemish style…

Color balance is an important element of design. It is the process of adjusting the colors in a design to create a visually pleasing and harmonious composition. It is the process of creating a balanced relationship between colors in a…

Becoming a Certified Floral Designer (CFD) is a rewarding and fulfilling career path for those who have a passion for flowers and design. The American Institute of Floral Designers (AIFD) is the leading organization for floral designers in the United…