The 12 Principles of Design
Designers use the 12 principles of design to create aesthetically pleasing and effective designs. These principles are used to create visual harmony and a cohesive experience for users.
Contrast
Contrast is the use of different elements to create visual interest. This can be achieved by using different colors, shapes, sizes, textures, and so on. Contrast can help to draw attention to important elements and create a sense of balance.
Balance
Balance is the use of elements to create a sense of equilibrium. It can be achieved by using elements of the same size and weight on either side of the design. This helps to create a sense of stability and harmony.
Emphasis
Emphasis is the use of elements to draw attention to a particular part of the design. This can be achieved by using contrasting colors, larger elements, or other techniques.
Proportion
Proportion is the use of elements in relation to each other. This helps to create a sense of harmony and balance in the design.
Hierarchy
Hierarchy is the use of elements to create a visual order. This can be achieved by using different sizes, colors, and other techniques to indicate the importance of certain elements.
Repetition
Repetition is the use of elements to create a sense of unity and consistency. This can be achieved by using the same colors, shapes, and other elements throughout the design.
Rhythm
Rhythm is the use of elements to create a sense of movement. This can be achieved by using elements that repeat in a pattern or sequence.
Pattern
Pattern is the use of elements to create a visual texture. This can be achieved by using repeating shapes, colors, and other elements.
White Space
White space is the use of empty space to create a sense of balance and focus. This can be achieved by leaving enough space between elements to create a sense of clarity.
Movement
Movement is the use of elements to create a sense of flow. This can be achieved by using elements that lead the eye in a certain direction.
Variety
Variety is the use of elements to create visual interest. This can be achieved by using different colors, shapes, sizes, and other elements.
Unity
Unity is the use of elements to create a sense of cohesion. This can be achieved by using elements that work together to create a unified design.
