The six fundamentals of design are essential elements of any visual strategy. They are the building blocks of any successful design, and understanding them can help you create visuals that have a powerful impact.
Balance is the concept of visual equilibrium. It can be achieved by distributing elements in a design evenly. This can be done in a variety of ways, such as by using symmetrical or asymmetrical layouts, or by using different sizes and shapes of elements.
Pattern is the repetition of elements in a design. It can be used to create visual interest and add texture to a design. Patterns can be created with shapes, colors, lines, and textures.
Rhythm is the concept of movement in a design. It can be achieved by repeating elements in a design, or by using a variety of sizes and shapes. Rhythm can be used to create a sense of flow and movement in a design.
Emphasis is the concept of drawing attention to a particular element in a design. It can be achieved by using contrast, size, color, or position.
Contrast is the concept of creating visual differences between elements in a design. It can be achieved by using different colors, sizes, shapes, or textures.
Unity is the concept of creating a sense of harmony in a design. It can be achieved by using similar elements in a design, or by repeating elements throughout the design.
By understanding and applying these six fundamentals of design, you can create visuals that are powerful and effective. Balance, pattern, rhythm, emphasis, contrast, and unity are the building blocks of any successful design, and by understanding and applying them, you can create visuals that have a powerful impact.
