The 7 elements of design are the fundamental components of any visual design. These elements are line, shape, form, space, texture, tone (or value) and color. They are the building blocks of any visual design and are used to create an aesthetically pleasing and meaningful composition.
Line is a path created by a point moving in space. Lines can be straight, curved, thick, thin, implied, vertical, horizontal, diagonal, etc. Lines can be used to create texture, movement, depth, and focus.
Shape is an enclosed two-dimensional area. Shapes can be geometric (e.g. squares, circles, triangles) or organic (e.g. free-form). Shapes can be used to create patterns, contrast, and unity.
Form is a three-dimensional object. Forms can be geometric (e.g. cubes, cylinders, spheres) or organic (e.g. free-form). Forms can be used to create depth, contrast, and movement.
Space is the area between and around elements. Space can be positive (filled with elements) or negative (empty). Space can be used to create balance, contrast, and unity.
Texture is the surface quality of an object. Textures can be rough, smooth, soft, hard, etc. Textures can be used to create contrast, movement, and depth.
Tone (or value) is the lightness or darkness of an area. Tones can be used to create contrast, depth, and focus.
Color is light reflected off of an object. Colors can be warm (red, yellow, orange) or cool (blue, green, purple). Colors can be used to create contrast, unity, and emotion.
The Rule of Thirds is a design principle which states that an image should be divided into nine equal parts, with the focal point of the image placed at the intersection of the lines. This creates a more balanced and visually appealing composition.
