# What are two reasons infographics are important?
Infographics are an effective way to communicate complex information in a visually appealing way. They are used in a variety of settings, from educational materials to marketing campaigns. Here are two reasons why infographics are important:
## Infographics Help Cover “Heavy” Topics in an Enjoyable Way
Infographics are a great way to present information that might otherwise be too difficult or tedious to read. They help break down complex topics into easily digestible visuals that can be quickly understood. By using visuals, infographics can help make difficult topics more enjoyable and engaging.
## Facts & Figures Lend Authority and Give Readers a Tangible Point of Reference
Infographics are a great way to provide facts and figures that can be used to back up a point or provide evidence for an argument. By providing readers with tangible facts and figures, infographics can lend authority to a message and give readers a point of reference to refer back to. This can be especially helpful when presenting data or statistics.
## Visuals Help Readers Process the Content More Efficiently
Visuals are a great way to help readers process content more quickly and efficiently. By using visuals, infographics can help readers quickly understand the content without having to read through lengthy text. This can be especially helpful when presenting complex topics that might otherwise be difficult to understand.
In conclusion, infographics are an effective way to communicate complex information in a visually appealing way. They help cover “heavy” topics in an enjoyable way, lend authority to a message with facts and figures, and help readers process the content more efficiently.