What is a Flat Illustration Style?
Flat style is a bold and graphic illustration style used at IBM. It is characterized by the use of basic geometric shapes to create people, objects, places and even ideas. It also requires thoughtful application of color and tone to delineate shapes in delightful and interesting ways.
Characteristics of Flat Style
* Flat style is minimalistic, using basic shapes and colors to create an image.
* It is bold and graphic, with the shapes used to create the image standing out.
* It is often used to create a modern and contemporary look.
* It is often used to create a playful and fun atmosphere.
Benefits of Flat Style
* Flat style is easy to understand and can be used to convey a message quickly and effectively.
* It is versatile and can be used to create a wide range of images.
* It is visually appealing and can be used to create a unique and memorable image.
* It is cost-effective, as it requires minimal resources to create.
Examples of Flat Style
* IBM’s “Smarter Planet” campaign used flat style to create a modern and contemporary look.
* The “Smarter Cities” campaign used flat style to create a playful and fun atmosphere.
* The “Smarter Workforce” campaign used flat style to create a unique and memorable image.
Flat style is a bold and graphic illustration style used at IBM. It is characterized by the use of basic geometric shapes to create people, objects, places and even ideas. It also requires thoughtful application of color and tone to delineate shapes in delightful and interesting ways. It is easy to understand, versatile, visually appealing and cost-effective, making it an ideal choice for creating a modern and contemporary look.
