# Difference Between Info-Posters and Infographics
Info-posters and infographics are both powerful visual tools used to communicate information. While they may seem similar, the primary focus of each is vastly different. Understanding the differences between the two can help you choose the best option for your project.
## What is an Info-Poster?
An info-poster is a visual representation of a message or story. It is designed to communicate a specific message or story in a visually appealing way. The primary focus of an info-poster is to communicate a predetermined message or story. Data is used to support the message or story, but it is not the primary focus.
## What is an Infographic?
An infographic is a visual representation of data. It is designed to make complex data easier to understand and digest. The primary focus of an infographic is to make the story of the data the primary focus. Infographics allow the audience to derive a narrative from the data, rather than having a predetermined message or story.
## Key Differences
– **Focus:** The primary focus of an info-poster is to communicate a predetermined message or story, while the primary focus of an infographic is to make the story of the data the primary focus.
– **Data:** Data is used to support the message or story in an info-poster, while data is the primary focus in an infographic.
– **Narrative:** Info-posters prioritize a pre-determined storytelling message with data as a support system, while infographics allow the audience to derive a narrative from the data.
By understanding the differences between info-posters and infographics, you can choose the best option for your project.
