# Why are Infographics so Powerful?
Infographics are powerful tools for communicating complex information quickly and effectively. They are an ideal way to capture attention and engage audiences, as they combine visuals and text to tell a story in an easy-to-understand format. Here are some of the reasons why infographics are so powerful:
## We are Visual Creatures
90% of the information transmitted to the brain is visual, and that is processed 60,000x faster in the brain than text 2. That is why we would rather look at an infographic than read a lengthy text containing the same content. Infographics are also more likely to be shared on social media, as they are visually appealing and easy to understand.
## Infographics are Easily Digestible
Infographics are a great way to present complex information in an easily digestible format. By using visuals and text, infographics can convey a lot of information in a short amount of time. This makes them perfect for presenting data, statistics, and other complex topics.
## Infographics are Engaging
Infographics are engaging because they combine visuals and text to tell a story. This makes them more interesting than just text alone, and they are more likely to capture the attention of the audience.
## Infographics are Memorable
Infographics are memorable because they are visually appealing and easy to understand. They are also more likely to be shared on social media, which increases their reach and visibility.
## Infographics are Versatile
Infographics can be used for a variety of purposes, from presenting data and statistics to telling stories and conveying complex information. They can also be used to explain processes, compare products, and more.
Infographics are powerful tools for communicating complex information quickly and effectively. They combine visuals and text to tell a story in an easy-to-understand format, making them engaging, memorable, and versatile. With the right design and content, infographics can be an effective way to capture attention and engage audiences.